Bibliography

Definition | Measurement | Trend | Effectiveness |Banner Advertising | Survey |



Definition

Zeff, R. L. & Aronson, B.(1999). Advertising on the Internet, 2nd Edition, John Wiley & Sons.

IAB Internet Advertising Revenue Report (1999), Internet Advertising Bureau.

Hyland, T. (2000) Why Internet Advertising?, IAB



Measurement

Meeker, M., (1997) The Internet Advertising Report , HarperBusiness.

IAB (2000) The Media Measurement Task Force, IAB



Trend

Lawrence, S. (2000) The Net World in Numbers, TheStandard.

Hyland, T. (2000) Web Advetising A Year of Growth, IAB



Effectiveness

IAB (2000) IAB Advertising Effectiveness Study Executive Summary, IAB



Banner Advertising

Zeff, R. L. & Aronson, B.(1999). Advertising on the Internet, 2nd Edition, John Wiley & Sons.

IAB (2000) IAB/CASIE Proposal for Voluntary Model Banner Sizes, IAB



Survey

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