1. Perform a spelling/grammar check- Spelling and grammar errors always seem to find their way into a finished website no matter how hard you try to eliminate them. The best way to reduce them is to use your word processor to find them as you're writing. Microsoft Word has a feature which checks spelling and grammar as you write. By getting the correct copy in your site at the beginning you can save lots of time and money making corrections later.

  2. Keep an eye on the size of email attachments- Sending pictures and text by email is an economical and speedy way to get materials to your designer. Unfortunately, many times people forget that what they're sending needs to be both uploaded and downloaded. Try to keep your email attachments small so they can be sent easily. If they can't be easily reduced notify your designer that a large file is on its way. Back to Top

  3. Use descriptive file names- Nothing is worse than receiving a batch of files and having no idea what's contained in them. Since most people can now use long file names it makes sense to give descriptive names to your files. "Copy for the third page of the newsletter section.doc" is much easier to understand than "cpynws3.doc" and doesn't take much extra time to do. Back to Top

  4. Use the right resolution on electronic pictures- For web and computers in general, your pictures only need to be 72 pixels per inch in resolution and should be saved in the jpg format. You can change these settings in almost any image editor quite easily. Ask your designer for more details. Back to Top

  5. Send pictures correctly- As obvious as it may sound, your designer cannot use pictures on your website which are sent by fax or appear in newspapers. The quality of the pictures sent by fax is simply too low and newspapers are too transparent. Instead send pictures electronically by email or regular ground mail. Back to Top

  6. Turn off the date feature on your camera- A common problem which makes putting pictures on the web more difficult and expensive than it has to be is the date feature on many cameras. When dates are on pictures they either have to be airbrushed away or cropped off. It's much easier and cheaper to just turn the date feature of your camera off. Back to Top

  7. Realize that color is not consistent on computers- The color on your website can vary wildly from computer to computer. This is entirely natural and an unavoidable fact. Therefore, it doesn't make much sense to spend too much time trying to match a certain color exactly. Even if it looks right on your computer it won't on many others. Back to Top

  8. Target your audience- Remember that people who visit your site are interested in only one thing - "What's in it for me?" They don't care about your family, pets or anything else until you satisfy their needs first. Once you've helped them, then they might want to know more about you or your company. So, don't spend most of your budget on pages which are only important to you. Back to Top

  9. Assume you designer doesn't know anything- Don't make the assumption that your designer knows anything about you or your business. If you're sending a listing and label it "Mustang" does that mean it's the town name, a subdivision, the street address, the model name or the County? When in doubt, always provide more information than not enough. Back to Top

  10. Let the designer design- If you've chosen your designer correctly, let them do their job. There is a real danger in having too many cooks in the kitchen. Many times the overall quality of your site will suffer. Certainly you should be involved in the process and help guide the overall direction of your site but make sure that you listen to your designer. Changes are very expensive to make in order to fix a bad design. Back to Top | Back to main