The WNBA and the Mystics are strongly devoted to serving their
The two outreach initiatives the WNBA focuses on are WNBA Be Active and WNBA Breast Health Awareness. The WNBA teamed up with Nike to promote health and fitness to 11-to-14 year old boys and girls. The WNBA Be Active program's message is "Play Fit, Stay Fit." The program is conducted during the off-season between January and April and is held in each of the 16 cities with a WNBA franchise.
WNBA Breast Health Awareness is a partnership with the National Alliance of Breast Cancer Organization and promotes breast health by holding awareness nights in all 16 WNBA arenas. Breast health guides are distributed and Sears donates 50 cents to NABCO for every fan that attends the Breast Health Awareness Night games.
They Mystics do everything they can to give back to the surrounding area that they rely so heavily on by conducting their own community programs.
Pick and Roll is a reading incentive program geared toward 35,000 fourth, fifth and sixth graders from more than 350 schools. The children who read eight books between December and January receive a Mystics/Wizards prize. The school with the highest completion rate wins a visit from a Mystics or Wizards player.
The Mystics and Wizards teamed up with Giant Food for Hoopsmarks, a summer reading program geared toward elementary and middle-aged students. The students are required to read 12 books, available from the library, over their summer break to receive a Mystics/Wizards prize.
The Mystics Suited for Change is a program to collect professional clothes for low-income women who are searching for jobs and starting a new career. Fans who bring in clothing receive a coupon to a future Mystics game.
With the help of Coca-Cola and Nike, the Court Resurfacing Program has resurfaced more than 14 courts in the Washington-Metropolitan area. Once the courts are finished, the Mystics and Wizards hold basketball clinics to celebrate.
Since December 1997, every Tuesday and Friday afternoon, the Mystics, Wizards, Deer Park and Modell's Sporting Goods fund a program at "Abe's Table" at a local Baptist church. The home-cooked meals are served to the homeless and poor.
Nike/Jr. Mystics is a summer recreational basketball league for more than 6,000 girls ages 7-18. The Mystics and Wizards also hold clinics in each of the regions during the league's season.
The Mystics joined Big Brothers Big Sisters to help recruit adult mentors for children. They also donate tickets and host events throughout the season for the program.
Congressional Basketball is a bi-annual fundraiser for Galludet University. The Mystics and Wizards help coordinate the Republican vs. Democrats charity basketball game that has raised more than $1 million for the university.
The Mystics also host a Canned Food Drive each season. Each fan that donates a can of food receives a coupon for a future Mystics game.
Since the Mystics have one of the largest audiences in the WNBA, the team and organization maintain a great relationship with their public. The Mystics' appreciation for their fans is communicated through giveaway items, fan interactive games and the entertaining environment they provide. Also, the players are very aware of the important role that their fans play in the team's success, and often speak out in the media about the tremendous impact their fans have had on the team. It is evident that the Mystics value their fans. They realize that without them, they could not have achieved the great amount of success that they have, and try to do everything they can to give back and say thank you.
The organization's basic mission is to provide total quality entertainment at a low price. When Mystic fans attend games, they want them to be completely entertained and enjoy themselves. The Mystics provide family entertainment at an affordable price, and their fans value that.
The Mystics' fan base is made up of mostly families and women. The gender breakdown of people attending games is around 70/30 female/male. However, the TV audience is 50/50 and a majority of those viewers are under 18.