Online Sources: (Lexis-Nexis)

  1. Strategy. March 27, 2000. "Best Media Plan
    Competition." Pg.BMP43, 1369 words. The Judges.
  2. PR Week. December 10, 1999. 5175 words.
    "The PR century - Events earlier this century that
    provided the primordial stew that gave birth to the
    rise of PR." Robert Gray.
  3. The Observer. "When the going gets tough,
    the feeble call PR." Observer Business Page 4. Jamie
    Doward.
  4. New Straits Time. "The 10 Commandments
    of effective public relations." Business PRCAM. The
    voice of public relations. Page 12. Ming Leong.

Books:

  1. Bivins, Thomas. Public Relations Writing. Contemporary
    Publishing Group. Lincolnwood, Illinois. 1999.

  2. Caywood, Clarke. The Handbook of Strategic
    Public Relations & Integrated Communications
    .
    McGraw-Hill New York. 1997.

  3. Hendrix, Jerry. Public Relations Cases. Wadsworth. Belmont, California. 2001.