Apple decided to get rid of the costly AppleLink service run by GE and wanted to have a service that they designed and owned to communicate with customers and internal communications.
Apple agreed to pay for the code from the AppleLink Personal Edition to develop their service.
The Apple Online Services group and AOL worked together on the service in 1993 adapting the software to Apple's specifications. Apple added its own modifications, changed the look and took content from third-party companies.
On January 5th, 1994 Apple announced eWorld. The service went into operation on June 20, 1994. The service cost $8.95 per month with two evening or weekend hours included. Subsequent hours were $4.95 on evenings or weekends and $7.90 per hour for access between 6 am to 6 pm.
Apple promised a Windows version in 1995 but was not able to follow through because of budget cuts.
eWorld shut down on March 31, 1996.