PBS Guidelines |
PBS Producer's Toolbox
Making the decision to promote your documentary on the web leaves you with the
responsibility to create a high quality, multi-functioning web site for your program.
On average, producers spend $20,000
(3) on Web site production. Although, it is not uncommon
for a high profile, high budget producer to spend up to six figures on a site with high
levels of interactivity and multimedia features.
PBS informs producers that they have specific policies, procedures and technical
specifications in order for a Web site to qualify for PBS Online. Whether you are
hiring an outside development group or serving as your own Webmaster, you must follow
an established set of guidelines.
PBS Online is most interested in Web sites that go beyond the information presented
in the programs they are intended to complement. Here are some important things to keep
in mind while envisioning the content.
- Accuracy. Is your Web site's content being developed in collaboration
with experts in the field? Are you double-checking your facts? Is the content up to
date? Could a student rely on the information for a research project?
- Objectivity. Is your Web site's content biased in any way? Is it clear
to visitors when opinions are expressed?
- Design. Would the download time for your site frustrate visitors with
slow modem connections? Are the graphics on your site relevant? Is navigation easy?
Is the text color a high enough contrast with the background color for easier reading
and printing? Does your site take advantage of the strengths of the Web?
- Readability. Is the content interesting to read? Is it educational, yet
understandable by a mainstream audience? Does the text of your site use headers or
other structural cues to break up text and assist readers in digesting the information?
- Usability. How can educators effectively use the content of both your TV
program and Web site in their teaching? What have you done to help educators see the
- The "Coolness" Factor. Will visiting your Web site most likely to be
compared to eating lima beans or chocolate chip cookies?
PBS producer's toolbox
For an extensive look at PBS Online's standards, visit PBS Online's
Documentary Film & Video |
Web Guidelines |
© Copyright 2000 Rana Michelle Martin