Florida citrus has marketing partnerships. They not only promote the fact that orange juice tastes good, but they also promote the healthy reasons to drink it. They do so through these partnerships.

"Florida orange juice, as part of a healthy diet, helps in the fight against cancer."
-American Cancer Society

We can reduce the risk of certain types of cancer by watching what we eat and by living an active life. Recent studies show a direct link between the nutrients found in citrus fruit and reducing cancer risk.

Researchers at the National Cancer Institute have reported that a low-fat diet high in vitamin C may help reduce the risk of some types of cancer.

"Florida grapefruit and 100% pure Florida grapefruit juice are certified as part of a heart- healthy diet."
-American Heart Association

According to recent research, a low-fat diet rich in fruits and vegetables like Florida citrus fruit and their juices, may help fight heart disease.
The Food and Drug Administration has concluded that a diet low in saturated fat and cholesterol may reduce the risk of heart disease. FDA also has concluded that a low fat diet high in fruits and vegetables containing fiber, including soluble fiber, may reduce the risk of heart disease. Florida citrus fruit and their juices are fat-free and cholesterol-free and citrus fruit like oranges and grapefruit are sources of high fiber.

"Adequate Folic acid, the B vitamin in orange juice, may reduce the risk of certain birth defects."
-March of Dimes

Research conducted by the United States Food and Drug Administration (FDA) shows that pregnant women who eat plenty of fresh fruits and vegetables containing folate (the most frequently consumed dietary source of folate is orange juice) can decrease the risk of having children born with birth defects:
Studies show that about 2,500 cases of neural tube defects, such as spina bifida and anencephaly, occur each year in the United States. Babies born with spina bifida have backbones that do not fully form around the nerves of the spinal column. Babies with anencephaly are born without most of the brain and will not survive.

By being partners with these well-known organizations, the Florida Department of Citrus is making it a team effort to spread the word about the healthy benefits of Florida orange juice and citrus products as well as promoting the good causes of these organizations.


Site created by Deanna Locke

Last updated November 30, 2000