Advantages and Disadvantages of Online 'Zines
- The large amount of U.S. adults that view the Web everyday.
- Great source for rapid revenue growth, for both online only and print to online publications. The revenue is se to grow most in the next 5 years.
- Can create unique information services and formats, which readers enjoy viewing, and want.
- Advertisers are beginning to use online now more than ever. One particular online publication, PC World, has "major vendors and advertisers
telling them that they get up from zero a year ago, 20%, 30%, 40%, of their gross sales through their Web site."(Gewecke)
- Can publish an important article as soon as it's written and avoid being scooped.
- If publication has both an online and print version, than this can be very profitable for the magazine. Having both
of these mediums working for a publication gets them more time with their readers, and less time for them to read other publications.
- Use free e-mail recirculation to advertise Web site
- Small amounts of actual, serious competitiors for same market
- Archive are available in a convinient manner
- Web allows publishers to make databases, listings and indexes available to visitors. This
cannot be done as fast or easily in print publications.
- Although a monthly online 'zine would be in danger of folding due to lack of daily news, Webzines do have the liberty
to publish a new article or update once in a while because the medium allows it.
- Can run headlines and stories long because they don't have to worry about cutting to fit a certain format. "I am able
to deliver more information in each article and more articles than my print counterparts."(McCarthy)
- "Money losing venture." Investors can put as much as tens of millions of dollars into an online publication
and never see money in return.
- Online content cannot be the same as print, due to its different types of readers. This leads to using up more time to write
an online appropriate article and money to hire these reporters.
- Can publish an article as soon as it's written and avoid being scooped, but also run the risk of
not having a completely accurate and researched piece
- Since technology changes everyday, every hour, every minute, then online publishing tends to be unstable.
- Depend on software working well in order to deliver product to consumer
- People in print newsrooms do not want to get involved in online publishing because of their lack of knowledge on the new medium, and they are used to
the "print culture" of the past.
- Web publication takes time and workers away from the print magazine.
- Traditional newsrooms don't want the online version of their publication to publish any
exclusive that would have been shown in the print version years before.
- "The physicality of reading on the Web is something that people do not necessarily want to engage in for long periods of time."(Gewecke)
- Contrary to the belief that online publishing is free, it is completely untrue. Publishers of online 'zines have to deal with the costs of getting people to visit the site. This can include thousands of dollars spent on television, radio and print advertisements.