As technology and society change, so must advertising. Advertisers must follow audiences and implement media plans which best suit, and most efficiently reach, target audiences.
Since Internet advertising began in 1994 ("Why Internet Advertising?"), it has grown to a $5-to-$7-billion-a-year industry ("Advertising: Measuring Online Visibility") and still growing. The dynamic world of advertising has advanced dramatically since the advent of this new medium. The mass migration of television audiences to the Net has allowed for the most rapid growth of users of any other medium in history.
The Internet has proven to be the most effective avenue thus far for marketers to reach target audiences.
The possibilities of advertising on the Internet are limitless and researchers continue to examine the most effective ways to reach users.
This site created by Laura Biller