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"Imagination is more important than knowledge."- Albert Einstein.

The digital age has already begun; children are exposed on a daily basis to the wonders of technology, thus they tend to read less, play with toys less and exercise less often, according to a study entitled "How Young Children Spend their Time: Television and other activities."1

The magic of Lego is simple, it is not immediate and often it requires loads of patience but once you open your first Lego box and begin building with the blocks- you are sucked into a world of tiny characters and figures. Lego's magic transcends time and boundaries.

Let the building begin!