two paths

Different Paths


If you have an entrepreneurial spirit, freelancing is just the design job for you. Unfortunately, it's not as easy as creating a website with some examples of your work, or throwing an advertisement in the newspaper. Opening your own design business -- even if it's just you and your computer -- is a difficult process.

While much of freelancer's success depends on their creative ability, the most successful freelancers have another talent: managing their careers. Career management includes careful consideration and selection of assignments to ensure that their relationship with their clients is as successful as possible.

Since freelancers are basically their own team, they have more responsibility than traditional graphic designers and even creative directors. They are not only responsible for the design work, but also maintaining the designer-client relationship, budgeting and marketing, to name a few.

Ultimately, freelancers must not only be skilled designers, but also skilled businessmen. They must always be mindful of their experience, abilities, talent and customer service skills. They must manage their time, education and finances, and learn to accept disappointment - even rejection - gracefully.

Special attention must also be paid to self-promotion. Freelancers must always make a good first impression. Networking and word-of-mouth are the best means of acquiring business.