Infinity in hues of blue
Blue has qualities that oppose red (Birren 260). Studies show that its presence helps lower blood pressure and pulse rate. This may seem to be solely positive responses — and they are, in certain situations — but blue also retards the body’s reactions and hormonal activities. The immune system doesn’t heal wounds as fast due to the slower metabolism and response time. Thus, medics used to wear red clothing and wrap wounds in red cloth to expedite healing because that is the stimulant color.
Just as the skies and the oceans seem to extend to infinity, blue is described as dependable, cool, and a constant in our lives. Blue does not waver, does not disappear. Thus, banks and financial institutions regard blue as a professional color for their backgrounds or advertisements because it gives consumers a sense of continuous support (Eiseman 39). (Don’t worry about a stock market crash, your money’s safe with us.)
Similarly, in America blue symbolizes military service and stands as a part of the country’s flag: official, eternal support.
The emotional meaning of blue divides itself naturally, depending on the tint of the color: light blue auras show devotion to ideals (Birren 43), as the traditional word “azure” signifies piety and sincerity.
The Romans, linking blue with black, paired the color with Saturnine and melancholic humor. When a person called skin blemish “black and blue” (even when the colors don’t depict that), he/she feels sore from a bruise. The music genre the Blues originated from this darker image of the color, first popularized by Washington Irving when he abbreviated an older term about the presence of blue devils (Color 212). Now, when we’re feelin’ a little down and gloomy (Birren 143), we’ve got the “blues.”