Advertising & Media
A nessecary evil?
Most newspapers, radio, TV stations and online news services need to sell advertising space in order to pay the bills. Where the press must rely on advertising out of nessecity, it is the responsibility of news outlets not to play favorites or spare their advertisers justified criticism. It should be the media's policy to favor small, local bussinesses over large corporations when selling ad space. Companies with a history of working against the public interest (i.e. polluters, tobacco, insurance companies) should be denied advertising space.
Ads should be sold only as needed to pay costs and staff. This means news outlets functioning as non-profit organizations, much to the horror of every rich media owner in America. The fact of the matter is that for-profit journalism places the interests of media owners and corporate sponsors above the interests of the people.
Here are some fun facts for you about corporate media consolodation:
Walt Disney owns:
Hyperion Book Publishing; Half of US Weekly, Discover Magazine, Biography Magazine; ABC network and all ABC stations; more than 60 radio stations; Family Channel, Disney Channel, ESPN News and Sports, A&E, History Channel, Lifetime, E! Entertainment; TV stations in Australia, Japan, England, Spain, France, Germany, Italy, Malaysia, Taiwan, Canada, and the Middle East; Touchstone Pictures, Walt Disney Pictures, Miramax, Buena Vista; NBA.com, NASCAR.com; Hollywood Records; Anaheim Sports, Inc, the Mighty Ducks of Anaheim; several theme parks and resorts.
General Electric owns:
All NBC TV stations; CNBC, MSNBC, Bravo, Sci-Fi, USA; Universal Pictures, Universal Parks and Resorts.
All CBS and UPN stations; MTV, Nickelodeon, BET, Nick at Nite, VH1, Spike TV, CMT, Comedy Central, Showtime, and several otehr channels; all Infinity Broadcasting radio stations; Paramount Pictures, Paramount Home Entertainment, and Simon and Schuster Publishing Company.
These are only a few examples of the media monopoly. With the corporate machine running journalism, it is very difficult for reporters of conscience to have much headway acting individually to reform the system from the inside. It is for this reason that, while many of us may work within the mainstream to make a living, we must also work outside of mainstream media in order to affect change.