The Internet is changing the ecomony, including the way PR practitioners do business.
As public relations practioners, who constantly scan the horizon for issues, we need to consider the implications the Internet has on our industry and our industry's publics.
In an article from November 2003, Pr News reported the comments of several executives from well-known PR agencies.
Mike Paul, President-MGP & Associates PR, and some of his peers developed four principles to guide practitioners in their use of the Internet for Public Relations. His principles included
- Use factual content
- Objectively advocate, using credible content
- Disclose full information
- Education fellow practitioners on best practices