~Tabloids Making Money And Headlines

Today, tabloids are a dime a dozen, or somewhere in the neighborhood of $3.50 a piece, with each of them claiming to have the "REAL Scoop On _____'s New _____! With the second blank being marriage, baby, relationship, scandal, surgery, nose, you name it- they write it. While tabloids claim to carry "news stories," using our definition of gossip:

these tabloids can just as easily be defined as gossip magazines.


~The Names Behind The Rumors

You'll notice that in these "entertainment" magazines, they often cite the people who provided them with their juicy tip as "someone very close to the star." In recent practices established by credible journalists, most anonymous sourcing is avoided. (The major exception of course being recent fabrication of sources by New York Times reporter, Jason Blair.) (5)

~The Top-Sellers = Supply And Demand

Amazon.com tracks their 100 top-selling magazines.(8) Included in the top 15 of the top 100 magazine subscriptions sold are The Oprah Magazine, People, US Weekly, Cosmopolitan and Rolling Stone. All of these magazines usually feature some gossip section, sometimes disguised under the title "entertainment."

So what does this tell us about what many consumers want? The gossip, the juicy news, the latest scoop- we want it, so they write it, print it, and we buy it.


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