businesses and organizations exist that have direct competition and opposition.
The sites associated with these groups are often mocked in a type of attack
site. Because of the freedom on the Internet, it can have the effect of
empowering the individual causing them to speak out.
Disgruntled employees, angry customers, special interest groups and people
with a political activist agenda can demonstrate their concerns openly.
The Internet provides an unlimited source of like-minded people to join
with for a specific cause.
Such sites can easily become more than just a harmless parody. People
can succeed in discrediting an organization due to public tendency to
believe Internet opinions as print media. A dissatisfied and capable customer
could publish employee phone numbers within a complaint site.
To manage such a crisis, there are a various options. You can directly
refute claims on your company’s site or attempt to discuss and resolve
the issues with the individual. Registering all possible domain names
for legal purposes can protect you through copyright issues.
Another option for rebuttal to copycat sites, hacking and rumors is to
organize some kind of advocacy or allies on the Internet. The Council
of Canadians, for example, has arranged a guided global opposition to
the Multilateral Agreement on Investment. Communication is better through
these united groups, and organizations can better prepare for such attacks.
This way, companies can more effectively monitor activist web sites that
may affect them.
release for treaty example