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Who are the online players? Click the image below to find out.

The securities brokerage industry has seen remarkable success of online discount brokers. E-Trade Securities Inc. and Ameritrade Inc. rank as the third and fourth largest discount brokers in the United States. A discount broker eliminates much of the overhead associated with traditional brokers that would pay for the management fees and personalized service and attention from a broker. After pure online brokers proliferated in the industry, traditional players had to adapt their businesses to the Internet, and they created online versions of their businesses as well. Any broker who wishes to maintain its market presence cannot survive without creating an online version of its business.