Despite arguments for and against, advertising clearly has an impact on both the phenomena of consumerism and its effects on developing countries. Consumerism has created different expectations and measures of happiness and success based on the possession of products.
Critics of consumerism in developing countries complain that consumer culture has replaced national culture. They further charge that on the micro level money needed for subsistence is squandered on products like tobacco and soft drinks while at the macro level scarce national resources are squandered for the production, promotion, and consumption of products that are not needed by consumers in developing markets.
order for developing countries to be protected and the freedom of speech
to be preserved it is important that government, consumer interest groups,
and advertising organizations work together.
by Megan VandeKerckhove - Meginski@aol.com