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Before, During, After

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Articles and Text:


Home Page:

Bernstein, Jonathan, Bernstein Communications, Inc. Crisis Management. Accessed on Dec. 3, 2002

Walter Lindenmann, Ph. D., Institute for Public Relations. Public Relations Research for Planning and Evaluation Accessed on Dec. 4, 2002.

Handling a crisis:

PRSA organization: PRSA's Tips and Techniques: Crisis Management Accessed on Nov. 30, 2002

Tylenol scandal:

Lazare, Lewis, Chicago Sun-Times, Inc: Crisis triggered brilliant PR response Accessed on Dec. 4, 2002

Mitchell, Mark L., Economic Association International 1989: The impact of external parties on brand name capital: the 1982 Tylenol poisonings and subsequent cases.

Exxon Scandal:

Fritz-Gerald Piquion, Exxon Valdez Oil Spill Accessed Dec. 3, 2002

John Holusha. The New York Times: Exxon's Public-Relations Problem. April 21, 1989.

Purdom, Nick. PR Week: Focus: Crisis Management. Sept. 17, 1999.



Exxon pictures: Picture provided by the Office of Response and Restoration, National Ocean Service, National Oceanic and Atmospheric Administration Accessed Dec. 3, 2002

Man in crisis. "© 1999-2002" Accessed Dec. 5, 2002

Tylenol Bottle Accessed Dec. 5, 2002

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