Get Carded is a student run public
relations campaign that promotes organ and tissue donation awareness.
It was founded on the University of Florida campus in spring 2002. This
campaign dives into the public relation world using its values to make
The Get Carded campaign can also be seen at the University
of Central Florida, Florida
Atlantic University and the University
of South Florida.
This campaign includes:
Get Carded uses special events to make
the education part of organ and tissue donation fun and interesting.
Through the events it gives people a visual of what it means to be a
donor and provides information to them about organ and tissue donation.
The special events are a great publicity tool used to reach the target
Living Green Ribbon
Art of Donation Contest
Donor Decision Day
Get Carded uses media press release to give a heads up to different
newspapers and television stations so they can be present at the events.
During donation week in May 2002, the Gainesville Sun, the Alligator,
GatorTimes and news stations covered all the events.
Check out some links to the stories!
Get Carded uses research to educate its members to keep them
up-to-date on all the latest statistics and information. Also research
is used when creating surveys about the knowledge of others. By providing
the best information possible to the Get Carded participants, they can
then in turn educate the campus on organ and tissue donation.
Try the sample survey!
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