Public Relations: Profession or not?

Many professionals in the field of public relations would agree it is an industry that requires a strong sense of ethics, the skill to handle media relations and the ability to practice "a craft that calls for the deft mix of human behavioral skills and communication techniques."

On the other hand, there are those that believe public relations practitioners are simply "spin doctors" or "flacks" whose time is spent trying to make bad companies look good, rather than trying to make bad companies become good.

This site will cover the current image of the public relations industry and how that image was created. The focus of the site will include who the main critics of the industry are and if public relations is truly a profession.

Lastly, the ethics involved in the practice of public relations will be covered as well as how the image of public relations can be changed, if it indeed should be changed.


	Many professionals in the field of public relations would agree it is an industry that requires a strong sense of ethics, the skill to handle media relations and the ability to practice "a craft that calls for the deft mix of human behavioral skills and communication techniques." On the other hand, there are those that believe public relations practitioners are simply "spin doctors" or "flacks" whose time is spent trying to make bad companies look good, rather than trying to make bad companies become good. This site will cover the current image of the public relations industry and how that image was created. The focus of the site will include who the main critics of the industry are and if public relations is truly a profession. Lastly, the ethics involved in the practice of public relations will be covered as well as how the image of public relations can be changed, if it indeed should be changed.	There are those that believe public relations practitioners are simply "spin doctors" or "flacks."


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