In 1999, a new law
was passed to limit tobacco and alcohol advertising in electronic and
print media and to align regulations with European Union standards.
The law banned ads with a sexual, religious or political bias. Here
are some of the stipulations included in the law:
``Advertising should be decent, fair,...should not incite violence and
should encourage environment-friendly behavior."
Tobacco and alcohol advertising will be banned on radio and television
and on the covers of magazines and newspapers.
``Advertising for spirits and tobacco is also banned if it is aimed
at under-age groups, or if it suggests that tobacco and liquor have
therapeutic virtues or can solve personal problems."
Outdoors tobacco advertising was not restricted by the law. Under the
new law, tobacco advertisements must include health warnings in Romanian
-- the first such legal protection for Romanians since the fall of communism
in 1989. Alcohol and tobacco ads are also banned in or around schools