Romania has a population of 22.6 million people, of which two million live in the capital, Bucharest. Based on CSOP’s current meter/diary service, the average Romanian views about 230 minutes per day of TV, countries in Europe.While commercial television is still relatively new, there are already close to 15 commercial channels as well as two state channels. TV advertising is estimated to run at about $210m per annum. Major advertisers, agencies and the broadcasters needed high quality viewing information meeting international standards and this became available when CSOP/Taylor Nelson Sofres was awarded the contract to measure TV audiences in Romania.

 
     
     
   
     
     
     
   
     
 
     
Eye-CAndy Links Agencies Legislation
 


Development | Agencies | Eye-CAndy | Legislation | Links
COPYright AdWizArd December 4, 2002 ©
webMASTER Camelia Negoita contact adwizard@ufl.edu
Info RO People's Meter