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O'Guinn, Thomas C. "Advertising and Integrated Brand Promotion, Third Edition." Thomson-South-Western, U.S., 2001.

 

"What is Agriculture?" <http://www.ag.uask.ca>

 

"Strategic planning guides" <http://www.agriculture.com>

 

"Mind Tools- SWOT Analysis" <http://www.mindtools.com>

 

Nehiley, James M. "Developing a Simple Four-Step Marketing Plan for Extension Programs," Journal of Extension. vol. 39, no. 2, April 2002.

 

Ricketts, Cliff and N. Omri Rawlins. "Introduction to Agribusiness." Delmar Thomson Learning, NY, 1999.

 

Dr. Tracy Irani. "AEE 4052 Communications Campaigns Strategies for Agricultural and Life Sciences"- Course Pack, Fall 2002

 

 

 

 

 

What is Agriculture?
Audience Analysis
SWOT Analysis
Media
Campaign Plan
Sources

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Last Updated: 12/03/02

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