Planning an advertising campaign is a vital skill that people in the agriculture industry need to incorporate into their businesses. This process may seem boring and tiresome, but it is a powerful tool to keep a business from slipping into a deadly decline.


The importance of strategic planning lies in the fact that it is planning for long term goals and objectives. Many aspects of the agriculture industry are very competitive. In order to remain competitive, one must look at their current business tactics and plan for the future.


This site contains the basics for strategic planning. The tools should lead the way to successful agribusiness management.


So go ahead and.....bait your hook.....cast your line.....and catch the big one!




What is Agriculture?
Audience Analysis
SWOT Analysis
Campaign Plan

Site created by: Deanna Locke

Last Updated: 12/03/02