|
|
According to Arbitron/Edison Media Research (2002),
27 million Americans has accessed to the Internet with broadband. The
penetration of at-home broadband reaches about 21% of total access to
the Internet at home. Arbitron/Edison Media Research found that people
with broadband access have ever purchased online more than people with
dial-up access. According to this data, 47% of people with broadband
access have purchased last month and 17% of them have purchased online
last week, while 32% of people with dial-up access have made a purchase
online and 10% of them have made a purchase online last week. In case
of ¡°average number of Web sites purchased¡± and ¡°average amount spent
online in last 12 months¡±, broadband users¡¯ data is higher than dial-up
users¡¯. Through this trend, the following hypothesis is expected:
People with Broadband
Access are more likely to make a purchase online than people with Dial-up
Access.
|
|
| Introduction | Conceptual Model | Factors | How to Measure | Shopping Sites | References | Contact me |
|
