Online Shopping Behavior
This web site intends to identify
motives to purchase goods and service online
and explain how motives influence online buying
behavior among Internet users.
This web site is a kind of research proposal.
So, this site is just composed of "Introduction",
"Background", and "Measurement".
Result, finding, disicussion, and others are not included
in this site, but they will be developed next time.
University of Florida
College of Journalism and Communications