The introduction of the Internet has forever changed the way our world functions. Instant communication, all of humanity's knowledge at our fingertips and e-commerce are only a few examples of how the Internet has helped shape our lives in the last decade. Online advertising has exploded in the last few years and has revolutionized the advertising industry. This new medium is still being analyzed by experts. This Web site will investigate six main areas of Internet advertising. The questions looked at include:
Who are the important players in online advertising?
What are the important terms to know?
Where is the future of online advertising headed?
When did online advertising take off?
Why is online advertising so popular?
How is online advertising measured?
Site created by Allison Hansen