References

Hendrix, Jerry A.  Public Relations Cases.  2001, Wadsworth.  Belmont, CA. Pages: 67-75, 115-123, 246-262, 295-305, 432-              441.

www.blockbuster.com

www.kodak.com

www.kraftfoods.com/maxwellhouse/mh_index.html

www.pepsi.com

www.prsa.org 

www.uwf.edu/uwfMain/

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