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What is PR?

The purpose of public relations is to monitor and or change perceptions about a notion, a product or an organization. Public relations began in the early 20th century with muckrakers. Muckrakers were so named because they exposed the dirty details of industry. From there public relations grew by the work of Phineas T. Barnum, Ivy L Lee and Edward L. Bernays, who is touted as the father of public relations.

Public relations practitioners help to shape images, promote products, to win battles and to change opinions. Practitioners do this by developing expert skills in written and oral communication as well as persuasion.

Because of muckrakers and so-called "spin doctors" public relations is sometimes seen in a negative light. But don't let that deter you from pursuing a career in public relations, help fight negative stereotypes by practicing good ethics in your work.

 

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