marketing has to do with not only promoting the buying and selling
of goods but also promoting the industry as a whole. This is especially
true in Florida where the importance and worth of agriculture is
overshadowed by travel and tourism and other rapidly growing industries.
states that agriculture in the state of Florida is facing many challenges.
Urban sprawl, foreign competition, and increased environmental restrictions
are making farmers' lives difficult.
not only do Florida farmers have to market their goods and services,
they also have to market or promote the cause of their entire industry.