campaign is not as broad as the Fresh
From Florida campaign. Instead of focusing on raising awareness
and increasing sales in the general public, this campaign is focused
more on promoting knowledge of how important Florida agriculture
is to urban citizens as well as rural.
Who is running
the Florida Department of Agriculture and Consumer Services and
the Florida Farm Bureau have a part in this campaign. Farm Bureau
is providing the funding while the Department of Agriculture and
Consumer Services is providing advertising and marketing services.
What does the
now, the campaign consists of three commercials that focus on the
affordability of food, the importance of maintaining a secure food
source, and the abundance, variety and safety of Florida's agricultural
products. (View commercials below)
future, the campaign will expand to other outlets such as radio,
outdoor advertising, magazines, newspapers, etc.