Elena A Sadler
1998-present UNIVERSITY OF FLORIDA Gainesville, Fl
Master of Arts in Mass Communication
1993-1997 FLORIDA STATE UNIVERSITY Tallahassee, Fl
Bachelor of Arts in English
Major: Creative Writing Minor: Communications
Jan 1999-Jan 2000 Group 5 Advertising Gainesville, Fl
Supervisor: Suzanne Bachus 352-377-1338
Assistant Account Executive
Designed and implemented marketing strategies and multi-media advertising campaigns for a variety of Northern Central Florida client-base including GRU, City of Gainesville Recycling, Alachua County Office of Waste Alternatives, Alachua County Department of Environmental Protection and some local retail stores.
Responsible for all aspects of advertising, including creative development, media negotiations, and special events.
Responsible for all new business proposals and presentations, as well as for designing, copyrighting and maintaining Group 5ís website.
Aug 1997-Dec 1998 YOUNG & RUBICAM - Latin America Miami, Fl
Supervisors: Andrew Halley-Wright/ Mauricio Gonzalez 305-347-1950
Junior Strategic Planning & Research Executive/BAV Specialist
Designed and implemented marketing strategies, branding concepts & research projects for Latin American and US client-base including Aeromexico, AT&T, Citibank, Dell, DHL, and Ericsson. Coordinated all aspects of related work.
Wrote strategic presentations, new business pitches and Creative Work Plans, as well as Product and Brand Knowledgebases for clients.
Research Analyst for company, utilizing proprietary Brand Asset Valuator (BAV) research and branding tool.
May 1998-Dec 1998 MASS MEDIA Miami, Fl
Supervisor: Rebeca Leon 305-717-5174
Freelance Contributing Writer
Freelance reporter for two local newspapers, The Coconut Grove Times and The Brickell Post
Summer 1996 YOUNG & RUBICAM -The Bravo Group NY, NY
Supervisor: Belia Verdecia 212-614-6000
Assisted the Director of Client Services in preparing presentations for a client base which included AT&T, USPS, and Showtime. Coordinator of the competitive group responsible for researching competitive advertising.
Florida Scholarís Recipient 1993-1997
Deanís List 1996-1997
- Experienced in Mac and PC systems, Microsoft Word, PowerPoint, Excel, Photoshop, Quark, Lotus and the Internet.