Orange Appeal

Orange Appeal Cover

This past year I helped my mother, Christi, launch her own women's magazine, Orange Appeal. The magazine is for women and about women in Central Florida. It was a great experience learning the ends and outs of magazines as well as working with my mom, who inspired me to go into journalism. As assistant publisher, I assisted with the business plan, ad sales, production, subscriptions, writing, taking photos, photo shoots and coordinating events. It was very stressful at times because it was basically my mom and I putting together a magazine from our couch. Our graphic designer, Rita, was also a huge help.

Orlando Leisure Magazine

Before Christi started her own magazine, she was editor and publisher of Orlando Leisure, an Orlando lifestyle magazine. This is where I received my first experience in the industry. Unfortunately, there were no positions available in the editorial department, so I mainly worked in sales. It wasn't my dream job, but I learned a lot about how the magazine industry works, such as how editorial and ad sales really do work hand and hand. Some of my tasks included: updating the magazine's database system, collecting ad materials and payments, creating lead lists and filing subscription forms.

The Angler

I took MMC2100, the first journalism class, at Lake-Sumter Community College. Our class was responsible for writing the content for the school newspaper, The Angler. I got some of my first clips in this class and learned to write different types of stories, everything from news stories to profiles.