Research Sources

ADV3501 Advertising Research

NAME

LOCATION

1992 Study of Media & Research

Library West

A.C. Nielsen Web Site

http://www.amic.com/arf/

ABI/Inform

Infoworld

ActivMedia

http://www.activmedia.com

Ad Week

Library West Business Ref

AdAge

http://www.adage.com

Adidas Website

http://www.adidas.com

Adnorms

HF 6105.U5 575

Advertising Age

http://www.adage.com

Advertising Age Newsletter

Library periodicals

Advertising Age Yearbook

Journalism Reading Room

Advertising Research Foundation

http://www.arfsite.org

Advertising Research Marketing Bus-Bus Int'l Communications

http://www.warne.com.researc4.htm

Advertising Standards Authority

http://www.asa.org.uk

American Advertising

Library West

American Cancer Society Homepage

http://www.cancer.org/frames.html

American Demo. Web Site

http://www.marketingtools.com

American Radio

Journalism Reading Room

American Statistics Index

Science Library

Arizona Program for Nicotine and Tobacco Research

http://w3.arizona.edu/~nicnet/

Barren's Online

http://www.barrons.com

BIA Investing In '97 Radio Market Report

HE 8698. I56

Budweiser Home Page

http://www.budweiser.com

Business Browser

http://www.ufLibraryufl.edu/cm/business/browser.html

Business Periodicals Index

z7164. c81 B9

Cases in Consumer Behavior

HF 5415.3.D42

"Coca-Cola Enterprises, Inc."

http://www.cokecce.com/anre/

"Coca-Cola Enterprises, Inc."

ABI/INFORM

"Common Knowledge, Research Center"

http://www.commonknowlege.com

Consumer Reports

Journalism Reading Room

Corona Homepage

http://www.corona.com.tw

Dell homepage

http://www.dell.com

Dir. of Adv. & Marketing Services

HF 5085. D57

Dir. of Business Information

HF54.52.v5 r37

Dunn and Bradstreet

http://www.dnb.com/mdd/nmenu.html

Encyclopedia America

AE 5.E 333

Encyclopedia of Consumer Brands

Library West Business Ref

ESOMAR

http://www.esomar.nl/index.htm

Findex: Directory of Market Research

Library West

Florida State Beverage Department

Library West

Florida Statistical Abstract 1995

HA 311. F55 1995

Footzone Website

http://www.footzone.com/content/home.htm

Forbes

http://www.forbes.com/

Forecast Newsletter Web Site

http://www.marketingtools.com

Fox

http://www.fox.com

Guinness Homepage

http://www.guinness.ie

Harmon Kardon Homepage

http://www.harmonkardon.com

Hoover's Online

http://www.Hoovers.com

Information Monitor Company

http://www.infomonitor.com

Internet homepage

http://www.yahoo.com

Int'l. Journal of Research In Marketing

Library West

Jell-o Homepage

http://www.jell-o.com/jell-o100/

Journal for Secondary Research

Textbook

Journal of Ad. Research

Library West

Journal of Advertising

HF 5801.J59

Journal of Marketing

Library West

Kraft info. page

http://www.kraftfoods.com

Legg's Website

http://www.leggs.com

Levi's Homepage

http://www.levistrauss.com/

Lexis-Nexis

Library Resource (Also available on-line)

Lexus Nexus

Gazeta Mercantile Online

LNA-Class/Brand category

Library West

Luis

UF library database

Market Share Reporter

HF 5415.2.M27

Market Trend

http://www.wsa.com

Modern Brewery Age

http://www.breweryage.com

MRI

HF 5412.3

Muscle and Fitness

Library West

Nielsen Homepage

http://www.nielsen.com

Nike Homepage

http://info.nike.com

Onesource

http://www.onesource.com

Perdue Homepage

http://www.perdue.com

Pragmatic Research

http://www.pragmatic-research.com

Predicast's F & S Index

Library West

Reebok Homepage

http://www.reebok.com

Religious TV: The American Exp.

Library West

Saucony Web Page

http://www.saucony.com

Scarborough Research Corporation

http://www.scarborough.com/scarbny/usadata.htm

Scarborough Research Online

http://www.scarborough.com

Simmons Market Research Bureau

Buying Power

Snickers

Luis Excite Search Engine

Sony Japan Mini-disti Page

http://www.sony.co.jp

Sony Online

http://www.sol.sony.com

SRDS Report

Library West

St. James's Gate Brewery

Science Library

Standard & Poor's Corp. Records

Library West Business Ref.

Standard Dir. of Advertisers

HF 5805. 5713

Standard Directory of Advertisers

HF 5805.5713

Standard Rate and Data Service

Library West

Statistical Reference Index

Library West

Student Investment Club

http://www.geocities.com

TEAC Product Info.

http://www.aris.sg/auvi/product/teach.htm

telecommunications Info. Source

http://www.telstra.com

"Texaco, Havoline Oil"

http://www.researchmag.com/company/profile/cp TX htm

The Information Monitor Company (IMC)

http://www.infomonitor.com/

The Market Research Center

http://www.asiresearch.com/surveys/oresults.htm

The NEW Encyclopedia Britannica

Education Library

The Wire

http://wire.ap.org/

U.S. Census Bureau

http://www.venus.census.gov/cdrom/lookup/885428943

Wall Street Journal website

http://www.wsj.com

Wall Street Journal Annual Report

http://www.icbinc.com/cgi-bin/wsj.pl

World Book Encyclopedia

Journalism Reading Room

Yahoo!

http://www.yahoo.com

 

ADV3501 Home Page

If you've found a good source of information, let me know, I'll add it to the list. Email Jim Geason jgeason@grove.ufl.edu