Tentative Class Schedule

Date

Day

Topic

Jan 6th

Tuesday

Chapter 1 - Class Organization Introduction Research Defined

Jan 8th

Thursday

Chapter 3 - Decision Making Ways of Knowing Characteristics of Science Types of Research Ethics

Jan 13th

Tuesday

Chapter 2 - The Research Process

Jan 15th

Thursday

Chapter 4 & 5 - Writing Research Reports Secondary Research Project

Jan 20th

Tuesday

Chapter 12 pp. 269-271 - Secondary Research Methods

Jan 22nd

Thursday

Lecture - Secondary Research Key Sources

Jan 27th

Tuesday

Chapter 19 pp. 466-472 Chapter 24 pp. 619-622 - Secondary Research Reading Reports SMRB and MRI Problem

Jan 29th

Thursday

Lecture - Secondary Research Reading Reports SMRB, MRI, CDI and BDI

Feb 3rd

Tuesday

Lecture - Secondary Research, Reading Reports, Survey of Buying Power

Feb 5th

Thursday

Chapter 17, 18 & 25 Competitive Analysis

Feb 10th

Tuesday

Exam 1

Feb 12th

Thursday

Chapter 9 - Introduction to Qualitative Research

Feb 17th

Tuesday

Chapter 10 & 11 - Qualitative Techniques, First Draft of the Secondary Report Due, Interview Guide Due

Feb 19th

Thursday

Chapter 20, 21, 22, 23 - Concept Testing, Qualitative Copy Testing, Syndicated Copy Testing

Feb 24th

Tuesday

Lecture - Concept Testing, Qualitative Copy Testing, Syndicated Copy Testing

Feb 26th

Thursday

Lecture - Concept Testing, Qualitative Copy Testing, Syndicated Copy Testing

Mar 3rd

Tuesday

Exam 2

Mar 5th

Thursday

Chapter 12 - Quantitative Research

Mar 10th

Tuesday

Spring Break

Mar 12th

Thursday

Mar 17th

Tuesday

Chapter 6, 7 & 13 - Quantitative Research Methods and Measurement

Mar 19th

Thursday

Chapter 13 & 14 - Quantitative Research, Measurement, Surveys, First Draft of the Qualitative Report Due

Mar 24th

Tuesday

Lecture - Questionnaire Construction

Mar 26th

Thursday

Chapter 8 - Sampling Error and Confidence Intervals

Mar 31st

Tuesday

Chapter 15 - Data Collection and Processing, Draft of the Survey Questionnaire Due

Apr 2nd

Thursday

Chapter 16 - Data Analysis, Communicating Research Results

Apr 7th

Tuesday

Exam 3

Apr 9th

Thursday

Chapter 7 - Experimental Research

Apr 14th

Tuesday

Chapter 24 - Syndicated Media Research

Apr 16th

Thursday

Lecture - Planning Research for Campaigns, Project Critiques

Apr 21st

Tuesday

Lecture - Project Critiques

Apr 23rd

Thursday

Reading Day - No Class

Apr 25th

Saturday

Final Exam - 5:30 - 7:30p.m. - 1064 Weimer Hall

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