Lectures - Part 3

Here is the material we have covered so far in lecture:

Date

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Title

3/5/98

Handout

Qualitative Data Interpretation Plots of Performance/Importance Scores
3/10/98 to 3/13/98

Spring Break

3/17/98

Handout

Qualitative Interview Guide

Qualitative Interview Guide

Discussion of Focus Groups and One-on-One Interviews. Video on Advertising Research

Instructions Qualitative Research Report

Instructions Qualitative Research Report

3/19/98

 

 

 

Guest Speaker
3/24/98

 

 

 

No Class
3/26/98

Introduction to Quantitative Research - Are you the Only Person Who Feels this Way?
3/31/98

Quantitative Research - Experimental Design
4/2/98

 

Peer Evaluation Form

Peer Evaluation Form

Group Meetings

Tentative Schedule

Tentative Schedule

4/7/98

Quantitative Question Development
4/9/98

More on Quantitative Question Development and Quantitative Measurement
 

Outline for the Quantitative Research Report, Sample Quantitative Report and Outline of Sections for the Final Project
4/14/98

 

Review Information for Test 3 - Quantitative Research
 

The Class Project Quantitative Survey Questionnaire

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