Jim Geason

Jim Geason received a BA in journalism from Washington & Lee University and an MA from the University of Florida. He has owned and managed radio stations and newspapers for over 25 years. He is co-author of Developing an Effective Marketing Plan: A Working Guide for Radio Broadcasters, published by the National Association of Broadcasters and author of How to Create a Winning Business Plan. From 1976 to 1982 he was President of Rockbridge Communications, Inc. and General Manager of WWZD-FM. From 1983 to 1993 he was Director and General Manager of WRUF AM/FM. Since 1993 Geason has been President of Sunesis Marketing Group, Inc. The firm specializes in media management and marketing research. His research at the University of Florida centers on emotional response as it relates to media use and product preference. Vita  

ADV3501 Home Page