ADV3501 - Advertising Research

Spring 1998

Instructor: Jim Geason

A study of the survey and experimental techniques used to determine the effectiveness of print and broadcast advertisements. The objective of this course is to provide students, prospective decision-makers, the background to become better users of research in planning marketing communications.


Course Information


Tentative Class Schedule

Revised Schedule for April

Revised Class Schedule

Need a Copy of the First Peer Evaluation?

Peer Evaluation Form (1)

Secondary Research

Lectures Part 1

Qualitative Research

Lectures Part 2

Quantitative Research

Lectures Part 3

Results of the Quantitative Research Survey

SPSS Results

ADV3501 Discussion Forum

Sources of Research Information

Now with Test 3 and Letter Grades


Final Grades

Final Grades

Email Jim Geason | Advertising Department Home Page | UF Home Page