The Department of Public Relations at the University of Florida was formed in 1972 in response to a growing industry need for professionals trained in persuasive communications, with a background in journalism and the ability to think strategically as part of a management team. All evidence indicates that throughout its history, the department has successfully prepared students for entry into the workplace. Our alumni are employed in agencies and departments in industries ranging from athletics to zoology. UF public relations graduates work in politics and banking, in corporations and agencies.

Our mission is to adequately prepare students for the professional environment that will exist during their careers. Because we cannot predict the future of the industry, it is impossible to provide students with training in every possible aspect of the field. However, we are responsible for providing them with the skills that allow them to be critical and creative thinkers in an unpredictable environment.

The department is committed to providing an educational environment of exceptional quality for students interested in pursuing knowledge of the public relations field and to advance the field itself through ethical scholarship. We hold firmly to the ideas of the Academy, where students are encouraged to pursue knowledge within a strong ethical framework. It is our belief that the department exists to provide optimum assistance and guidance to all students in their research in and pursuit of knowledge. We believe in providing an academic environment where our faculty are recognized for their efforts to share that understanding with their students, the public relations field and the academic community.

We will continue to be recognized as a world-class public relations education program. We will achieve academic leadership in providing an outstanding educational experience for our students and providing them the knowledge and strategic skills essential to ensure their competitiveness in the marketplace. Our faculty has earned the respect of the academic and professional communities through its achievements in public relations scholarship.

The Department of Public Relations will continue to achieve academic success through our association with the finest teaching faculty members, a commitment to strong research, and to enhance the field and a continuous modernization of our curriculum to meet industry needs. We achieve our goals through encouraging involvement, initiative, creativity, continuous learning and research, and in creating an academic environment where faculty, staff and students are able to do their absolute best.