Kang, Won Pyo

2930 SW 23rd Terr #3210

Gainesville FL 32608

Tel: 352-336-7506

E-mail: wpkang@ufl.edu

Personal Data:

Date of Birth: October 21, 1973

Citizenship: Republic of Korea (South)

Sex: Male


Aug. '1999 - Present: MA in the Advertising, College of Journalism & Communications,

University of Florida, Gainesville, Florida

Mar. '1992 - Feb. '1999 : BA in the German Language and Literature,

College of Liberal Arts, Dongguk University, Seoul, Korea


Mar. '92 - Dec. '92 : School Newspaper Agency, Dongguk University - Reporter, Journalist.

Mar. '93 - Dec. '94 : Student Council, Dongguk University - President, Board Member.

Feb '97 - Jan. '98 : Completed English Learning Program in Vancouver, Canada

Sep '97 - Oct. '97 : The 16th Vancouver International Film Festival - Full-time Volunteer.

Awards & Scholarships:

Student Council Scholarship (Spring Semester of '93, Spring and Fall Semester of '94)

- Awarded by Dongguk University

Merit-based Scholarship (Fall Semester of 1998)

- Awarded by Dongguk University

Completed Graduate Courses:

Advertising Planning (IMC Campaign Plan for NewYork Times)

Advanced Media Planning and Research

Advertising Creative Strategy and Research (Campaign Strategy for Sunscreen Products

and IMC Campaign Plan for Barnesandnoble.com)

International Advertising (Research on Strategy for E-commerce)

Research Methods in Mass Communication

Statistics for the Social Science

Mass Communication Theory

Mass Communication and Society

Communication Proseminar

Current Research Interesting Area:

'Message-Vehicle Gap on Web Advertising'

'Advertising Clutter and Internet Advertising'

'Measuring the Ad Effectiveness from Viewers attitudes toward Web Site'

'Research on the IMC Strategies for E-commerce'