Creative people are especially observant, and they value accurate observation more than other people do.
They see things as others do, but also as others do not.
They are by constitution more vigorous, and have available to them an exceptional fund of psychic and physical energy.
Their universe is thus more complex, and in addition they usually lead more complex lives.
They have more contact than most people do with the life of the unconscious - with fantasy, reverie, the world of imagination.
From the book, "Confessions of an Advertising Man"
- David Ogilvy -