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ADV3501 - Advertising Research
Spring 1998
Instructor: Jim Geason
A study of the survey and experimental techniques used to determine the effectiveness of print and broadcast advertisements. The objective of this course is to provide students, prospective decision-makers, the background to become better users of research in planning marketing communications.
		Course Information
		Tentative Class Schedule
Revised Schedule for April		Revised Class Schedule
Need a Copy of the First Peer Evaluation?		Peer Evaluation Form (1)
Secondary Research		Lectures Part 1
Qualitative Research		Lectures Part 2
Quantitative Research		Lectures Part 3
Results of the Quantitative Research Survey		SPSS Results
		ADV3501 Discussion Forum
		Sources of Research Information
Now with Test 3 and Letter Grades		Grades
Final Grades		Final Grades

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