Curriculum Vitae

Hanjun Ko

Hanjun Ko is currently a second-year doctoral student at the University of Florida in the College of Journalism and Communications. He received an M. A. from the University of Texas in Austin, Texas and a B.A. from Yonsei University in Seoul, Korea.
E-mail: hanjunko@ufl.edu
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Doctoral Student (August 1999-present), University of Florida, Gainesville, Florida

Beer Advertising in Korea: Time Series Analysis of Oriental Brewery Co., Ltd."

University of Florida, Gainesville, Florida

Graduate Research Assistant

Responsible for assisting Dr. John Sutherland on his "Research Methods in Mass Communication" class

SPSS

Graduate Teaching Assistant

AdPlus

Oricom, Inc., Seoul, Korea

Marketing Planner

Conducted and coordinated all aspects of marketing research projects including quantitative and qualitative analysis
Developed marketing and advertising strategy models for clients' marketing objectives
Supervised and instructed assistant marketing planners and interviewing teams

Assistant Marketing Planner

Coordinated and developed marketing and advertising plans for clients
Conducted quantitative and qualitative researches focusing on advertising effectiveness and market analysis
Worked as liaison between marketing planners and interviewing / data entry teams

Assistant Account Executive

Assisted in setting-up numerous advertising campaign strategies
Interacted and consulted with clients
Worked as liaison between account executives and other departments in the agency

Internet Uses and Gratifications: Understanding Motivations for Using the Internet

The Proceedings of American Academy of Advertising Special 2001 Asia-Pacific Conference (forthcoming)

Internet Uses and Gratifications: Similarities and Differences in Motivations for Using the Internet between the United States and Korea

Internet Uses and Gratifications: Understanding Motivations for Using the Internet

Marilyn S. Roberts and Hanjun Ko, "Global Interactive Advertising: Defining What We Mean and Using What We have Learned"

Wonpyo Kang, Chongmoo Woo, and Hanjun Ko, "A Web Advertising Effectiveness Study: Impact of Banner Ad Size and Types of Web Sites"

Leslie J. Moeller Award winner (Best Student Paper), Mass Communication and Society Division, AEJMC Annual Convention, August 2000, Phoenix, Arizona
Outstanding International Graduate Student Award, International Center, University of Florida, April 2000
Association for Education in Journalism and Mass Communication
- Member since 1999
American Academy of Advertising
- Member since 2000